Trace Publicity appointed to represent Steve Madden in the UK

American footwear aficionado, Steve Madden shot to fame in the 1990s for re-vamping the platform and is now loved the world over for his statement shoe designs with rock n roll edge.

Trace Publicity was appointed in June 2012 to represent Steve Madden in the UK, placing quality coverage across key media and celebrities. A launch event in June saw over 100 press in attendance with demand for the brand growing, mirroring the growth of the brand who are expanding across House of Fraser stores nationwide. Driving coverage across shopping pages and wider feature angles, Trace Publicity ensure that the brand is fore-front in press minds through bespoke launch events, tailor-made communications and third party tie-ins.