MeeMee.com

New womenswear fashion online retailer MeeMee.com is set to launch mid August 2012 with a simple mission – to bring a fresh and unique approach to a new era of fashion. MeeMee.com will focus on unique, quirky and individual fashion styling, for effortless appeal to girls that live and love fashion whilst having fun with it!

Carefully sourced and with the best buys selected, the MeeMee.com offering encompasses rock chick, embraces vintage and pretty but also showcases preppy-cool for different occasions; it’s about pulling a look together for a unique take – whether for a night out with the girls, or for a Summer festival the MeeMee girl knows her own style, having simply thrown together the coolest eclectic outfit with absolute ease.

TRACE work with the brand to support the launch, to advise the label on marketing and PR encouraging maximum brand awareness.