Bimba Y Lola Street Marketing Campaign

Bimba Y Lola Street Marketing Campaign

TRACE executed a street marketing campaign to create the illusion of ‘fly postering’ in and around Central London to build brand awareness of Bimba Y Lola’s newest (9th) London store and collaboration with UK artist Hattie Stewart.

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Bimba Y Lola Street Marketing Campaign
Links of London Bridal Breakfast

Links of London Bridal Breakfast

Sixteen Editors from key UK and Irish titles enjoyed breakfast bellinis and fresh juices whilst viewing Links of London’s latest bridal collections.

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Links of London Bridal Breakfast
Paul Costelloe AW18 London Fashion Week

Paul Costelloe AW18 London Fashion Week

Iconic designer, Paul Costelloe showcases his AW18 collection on-schedule during London Fashion Week to UK & International media

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Paul Costelloe AW18 London Fashion Week
Mary Katrantzou X Moose Knuckles AW18

Mary Katrantzou X Moose Knuckles AW18

Moose Knuckles and Mary Katrantzou team up for an unexpected collaboration and reveal at Katrantzou’s AW18 runway presentation

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Mary Katrantzou X Moose Knuckles AW18
Lipstick Queen #FlingWithPink Campaign

Lipstick Queen #FlingWithPink Campaign

Devising and delivering this high impact, interactive campaign with a strong offline presence, TRACE brought Lipstick Queen's Dating Game to life for Editors this Valentines Day.

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Lipstick Queen #FlingWithPink Campaign
Rituals Namaste Collection Launch

Rituals Namaste Collection Launch

TRACE PUBLICITY co-ordinated the 2018 exclusive editor breakfast presentation to showcase the new Ritual of Namaste skincare collection.

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Rituals Namaste Collection Launch
Esmara by Heidi Klum Influencer Campaign

Esmara by Heidi Klum Influencer Campaign

TRACE created and managed a bespoke digital influencer campaign to support the launch of Lidl's first ever celebrity fashion collaboration.

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Esmara by Heidi Klum Influencer Campaign
Links of London Celebrate Christmas at Claridges

Links of London Celebrate Christmas at Claridges

TRACE hosted a private dinner at Claridges on behalf of jewellery brand Links of London to thank Fashion & Jewellery Directors for their support throughout 2017.

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Links of London Celebrate Christmas at Claridges
Esmara By Heidi Klum Launch Event

Esmara By Heidi Klum Launch Event

TRACE managed the UK press launch of Lidl's first Celebrity fashion collaboration with Supermodel Heidi Klum. Launched into over 670 Lidl stores across the UK, TRACE oversaw the collection launch in the UK and subsequent press and media relations to fully cement the retailer into the fashion realm.

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Esmara By Heidi Klum Launch Event
Moose Knuckles Launch Dinner

Moose Knuckles Launch Dinner

TRACE successfully launched Canadian outerwear brand Moose Knuckles Canada into the UK & Irish markets. Hosting an exclusive event in a Central London location, the new season collection was introduced to key media and industry influencers through an aspirational activation.

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Moose Knuckles Launch Dinner
Guess SS18 UK & Ireland Press Launch

Guess SS18 UK & Ireland Press Launch

TRACE launched the American denim and ready-to-wear brand GUESS SS18 Collection in the UK with a digital influencer and press event, celebrating the new face of the brand Jennifer Lopez.

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Guess SS18 UK & Ireland Press Launch
Hush X Refuge Campaign

Hush X Refuge Campaign

TRACE created the high visibility charity partnership between fashion label hush and REFUGE to support the charities commitment to ending domestic violence.

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Hush X Refuge Campaign
Rituals Ayurveda Product Launch

Rituals Ayurveda Product Launch

TRACE executed a highly successful media launch for the brands latest NPD's, hosted in a central London location with over 150 guest attendance.

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Rituals Ayurveda Product Launch
Miss Pap X Olivia Buckland

Miss Pap X Olivia Buckland

Overseeing the 18 piece swimwear collaboration between Miss Pap and Olivia Buckland, TRACE initiated a launch event for key VIP's and influencers on the rooftop of a London hotel.

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Miss Pap X Olivia Buckland
Wild at Heart Foundation X Estée Lalonde

Wild at Heart Foundation X Estée Lalonde

TRACE teamed up with top lifestyle and beauty influencer Estee LaLonde and Wild At Heart Foundation to collaborate on a bespoke sweater designed by Blackscore.

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Wild at Heart Foundation X Estée Lalonde
Rituals Covent Garden UK Flagship Store Launch

Rituals Covent Garden UK Flagship Store Launch

TRACE Publicity produced and executed a high profile press, VIP and digital influencer store launch to support the Ritual's new flagship store in Covent Garden.

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Rituals Covent Garden UK Flagship Store Launch
Eve Lom #GlowOnTheGo Launch Campaign

Eve Lom #GlowOnTheGo Launch Campaign

TRACE conceived and delivered a high visibility print and social campaign #GLOWONTHEGO to launch the latest EVE LOM Gel Balm Cleanser to UK beauty & lifestyle industry.

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Eve Lom #GlowOnTheGo Launch Campaign
Bimba y Lola regent st pop-up

Bimba y Lola regent st pop-up

Private launch event for key UK media, VIP’s and digital influencers to promote the new Regent Street POP-UP store and to showcase the new collections.

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Bimba y Lola regent st pop-up
London Landmark Charm Digital Influencer Event

London Landmark Charm Digital Influencer Event

TRACE conceived and delivered a highly creative digital campaign to target and drive sales for the new London Landmark charms, supported by a digital influencer event in the brands Regent Street store.

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London Landmark Charm Digital Influencer Event
Folli Follie Concept Store at Selfridges

Folli Follie Concept Store at Selfridges

TRACE delivered a digital campaign to mark the launch of Folli Follie's new concept store in Selfridges, London utilising the Folli Follie branded London taxi's for maximum brand engagement.

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Folli Follie Concept Store at Selfridges
Furla 90th Anniversary Dinner

Furla 90th Anniversary Dinner

TRACE produced and executed a high profile VIP dinner at The Serpentine Gallery to celebrate the 90th anniversary of FURLA.

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Furla 90th Anniversary Dinner
Links of London Tower of London Dinner

Links of London Tower of London Dinner

TRACE delivered a bespoke, dedicated press dinner in The Tower of London to showcase the new season collections from Links of London.

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Links of London Tower of London Dinner
Juicy Couture Opening at Bicester Village

Juicy Couture Opening at Bicester Village

DJ’s Zara Martin and Whinnie Williams from Ooh La La, hosted and entertained shoppers at the opening of the Juicy Couture store at Bicester Village.

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Juicy Couture Opening at Bicester Village
TRACE Publicity host Steven Madden launch

TRACE Publicity host Steven Madden launch

TRACE instigated the UK launch event for Steve Madden, the American footwear and accessories brand, marking the launch into the UK & Irish territories.

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TRACE Publicity host Steven Madden launch
Fyodor Golan at The V&A's Fashion in Motion

Fyodor Golan at The V&A's Fashion in Motion

The designers showcase a retrospective of their work to date on the specially built catwalk in the V&A’s Raphael Gallery.

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Fyodor Golan at The V&A's Fashion in Motion
Jean Pierre Braganza & TFL Cycle Scheme Collaboration

Jean Pierre Braganza & TFL Cycle Scheme Collaboration

TRACE negotiated and secured a partnership between TFL, Barclays and LFW designer Jean-Pierre Braganza to launch the bespoke branded bikes around London. A private media dinner was hosted at Claridges with the Mayor of Transport to launch the collaboration with LFW designer Jean-Pierre Braganza.

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Jean Pierre Braganza & TFL Cycle Scheme Collaboration

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