TRACE proposed and created a dedicated creative mailer to key editors and digital influencers for increased awareness and social media reach for the launch of the new Aveda Botanicals Repair collection. Main activation saw branded eco motorbikes and outfits created for the in-house team to personally hand-deliver to key press and influencers homes on the 16th September, coinciding with the instore and on-counter launch. A bespoke eco hat-box was created to house the entire range complete with botanical hair ‘crown’ for optimum impact whilst retaining eco and sustainable elements throughout.

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