TRACE produced and delivered Klarna’s first ever Virtual Smoooth Sessions. Hosted via Zoom for key clients, retailers and press, the virtual event explored the topic of ‘Fast tracking retail recovery’, current retail challenges and how businesses have adapted strategies in light of todays difficult retail landscape.
 
TRACE secured a stellar line up of expert panellists from the world of retail, eCommerce and beyond who discussed how retail brands and publicatons have reacted and shifted strategies in response to the global pandemic and how consumer spending has changed; the panel was moderated by Dylan Jones, Editor-in-Chief of British GQ with inights from Petah Marian, Senior Insights Editor at WGSN, Alexia Inge, Co-Founder of Cult Beauty, Carl Tallents, Head of Brand at Flannels, Noel Mack, Chief Brand Officer at Gymshark and Sebastian Siemiatkowski, CEO and Co-Founder of Klarna. VIP DJ Charlotte de Carle delighted viewers with a mood boosting DJ set before and after the panel session.