Minutes of yoga


Social reach in 48 hours


Top tier influencers

Marking the launch of Lipstick Queen’s latest colour transformer lipstick, Blue By You, and one month exclusivity into Space NK stores, TRACE devised an immersive yoga class in a secret London location, replicating the colour transformation qualities, submerging guests in a blanket of colour and light. The conceptual event saw guests bathed in blue light throughout the yoga class which slowly transformed into a soft pink hue, perfectly mimicking the lipsticks colour transformation on the lips.

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