8

Influencers

300

Pieces of content

159m

Reach

Hot off the heels of the success of 2019’s Glow Camp to relaunch OLEHENRIKSEN’s back into the UK market, TRACE took over an exclusive-use luxury estate to celebrate and educate OLEHENRIKSEN’s three-step ‘Oh My Glow’ routine for Glow Camp 2.0.
 
Held at The Wilderness Reserve in Suffolk, 8 carefully selected beauty opinion leaders and top OLEHENRIKSEN organic supporters were flown from London to Suffolk to experience two-nights of jam packed ‘OMG!’ moments. The first? A private orange helicopter (complete with branded headrests) to fly influencers from London to Suffolk to truly arrive in style.
 
Full of high-impact, ‘wow’ moments, the two-night stay included a dinner hosted by the man himself, Ole Henriksen, educational facials, mediation, time to explore the ground (which included an outside hot tub and spa), a show-stopping Rumour Rooms competition – and ended with a luxury Fire Feast.
 
It’s no surprise the target reach was surpassed on the first day. Watch this space for 2020… #OLEGLOW

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