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Hot off the heels of the success of 2019’s Glow Camp to relaunch OLEHENRIKSEN’s back into the UK market, TRACE took over an exclusive-use luxury estate to celebrate and educate OLEHENRIKSEN’s three-step ‘Oh My Glow’ routine for Glow Camp 2.0.
Held at The Wilderness Reserve in Suffolk, 8 carefully selected beauty opinion leaders and top OLEHENRIKSEN organic supporters were flown from London to Suffolk to experience two-nights of jam packed ‘OMG!’ moments. The first? A private orange helicopter (complete with branded headrests) to fly influencers from London to Suffolk to truly arrive in style.
Full of high-impact, ‘wow’ moments, the two-night stay included a dinner hosted by the man himself, Ole Henriksen, educational facials, mediation, time to explore the ground (which included an outside hot tub and spa), a show-stopping Rumour Rooms competition – and ended with a luxury Fire Feast.
It’s no surprise the target reach was surpassed on the first day. Watch this space for 2020… #OLEGLOW

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