Devising and delivering this high impact, interactive campaign with a strong offline presence, TRACE brought Lipstick Queen’s Dating Game to life for Editors this Valentines Day. The 4 new lipsticks were brought to life as real life characters, introducing Mr Right, Bad Boy, Good Catch & Mr Right Now, TRACE brought these handsome Valentines Day Characters to life for one day only, visiting Editors at their desks for the ultimate Valentines Day surprise.