Case Studies - Trace Publicity

HUDA Beauty #FauxFilter Launch

A high impact, experiential event to celebrate Huda and Mona Kattan’s highly anticipated return to the UK and HUDA Beauty’s Smashing Beauty Standards campaign.

9/20

Aveda Botanical Repair Launch

A dedicated creative mailer to key editors and digital influencers for the launch of the new Aveda Botanicals Repair collection.

7/20

Klarna Heartbeats4Sneakers Campaign

A high impact, creative consumer marketing concept for the Klarna Heartbeats4Sneakers campaign.

7/20

Ole Henriksen 'Stay at Home' Activation

A unique and engaging #STAYATHOME colouring book for Ole Henriksen, aimed at media and influencers and their families.

5/20

Klarna Virtual Smoooth Sessions

Klarna's first ever Virtual Smoooth Sessions, hosted via Zoom, for key clients, retailers and press.

12/19

Desigual Take Art Basel

Activation during 2019 Art Basel Miami showcasing upcoming SS20 collections.

10/19

House of Klarna opens in Manchester

Less than three months after the Klarna Pop-Up took London’s Covent Garden by storm, the doors open to the new ‘House of Klarna’ in Manchester.

10/19

Ole Henriksen Glow Camp 2020

Ole Henriksen exclusive-use luxury estate take-over to celebrate and educate three-step their ‘Oh My Glow’ routine for Glow Camp 2.0.

6/19

Wild at Heart Foundation 'Pup Up'

Set in the heart of Seven Dials, London, TRACE worked with the Wild at Heart team to execute a one of a kind opportunity for dog-lovers to experience philanthropy at it's finest.

5/19

Eve Lom Cabin Crew

TRACE executed a high-level press activation to launch EVE LOM’s new Radiance Face Mist with the help of the EVE LOM cabin crew.

7/18

Hush SS18 Influencer Campaign

TRACE executed a global influencer campaign to push hush's SS18 styles throughout the season.

5/18

Bimba Y Lola Street Marketing Campaign

TRACE executed a street marketing campaign to create the illusion of ‘fly postering’ in and around Central London to build brand awareness of Bimba Y Lola’s newest (9th) London store and collaboration with UK artist Hattie Stewart.

3/18

Links of London Bridal Breakfast

Sixteen Editors from key UK and Irish titles enjoyed breakfast bellinis and fresh juices whilst viewing Links of London’s latest bridal collections.

2/18

Paul Costelloe AW18 London Fashion Week

Iconic designer, Paul Costelloe showcases his AW18 collection on-schedule during London Fashion Week to UK & International media

2/18

Mary Katrantzou X Moose Knuckles AW18

Moose Knuckles and Mary Katrantzou team up for an unexpected collaboration and reveal at Katrantzou’s AW18 runway presentation

2/18

Lipstick Queen #FlingWithPink Campaign

Devising and delivering this high impact, interactive campaign with a strong offline presence, TRACE brought Lipstick Queen's Dating Game to life for Editors this Valentines Day.

2/18

Rituals Namaste Collection Launch

TRACE PUBLICITY co-ordinated the 2018 exclusive editor breakfast presentation to showcase the new Ritual of Namaste skincare collection.

12/17

Esmara by Heidi Klum Influencer Campaign

TRACE created and managed a bespoke digital influencer campaign to support the launch of Lidl's first ever celebrity fashion collaboration.

12/17

Links of London Celebrate Christmas at Claridges

TRACE hosted a private dinner at Claridges on behalf of jewellery brand Links of London to thank Fashion & Jewellery Directors for their support throughout 2017.

12/17

Esmara By Heidi Klum Launch Event

TRACE managed the UK press launch of Lidl's first Celebrity fashion collaboration with Supermodel Heidi Klum. Launched into over 670 Lidl stores across the UK, TRACE oversaw the collection launch in the UK and subsequent press and media relations to fully cement the retailer into the fashion realm.

11/17

Moose Knuckles Launch Dinner

TRACE successfully launched Canadian outerwear brand Moose Knuckles Canada into the UK & Irish markets. Hosting an exclusive event in a Central London location, the new season collection was introduced to key media and industry influencers through an aspirational activation.

11/17

Guess SS18 UK & Ireland Press Launch

TRACE launched the American denim and ready-to-wear brand GUESS SS18 Collection in the UK with a digital influencer and press event, celebrating the new face of the brand Jennifer Lopez.

10/17

Hush X Refuge Campaign

TRACE created the high visibility charity partnership between fashion label hush and REFUGE to support the charities commitment to ending domestic violence.

10/17

Rituals Ayurveda Product Launch

TRACE executed a highly successful media launch for the brands latest NPD's, hosted in a central London location with over 150 guest attendance.

06/17

Miss Pap X Olivia Buckland

Overseeing the 18 piece swimwear collaboration between Miss Pap and Olivia Buckland, TRACE initiated a launch event for key VIP's and influencers on the rooftop of a London hotel.

10/17

Wild at Heart Foundation X Estée Lalonde

TRACE teamed up with top lifestyle and beauty influencer Estee LaLonde and Wild At Heart Foundation to collaborate on a bespoke sweater designed by Blackscore.

9/17

Rituals Covent Garden UK Flagship Store Launch

TRACE Publicity produced and executed a high profile press, VIP and digital influencer store launch to support the Ritual's new flagship store in Covent Garden.

7/17

Eve Lom #GlowOnTheGo Launch Campaign

TRACE conceived and delivered a high visibility print and social campaign #GLOWONTHEGO to launch the latest EVE LOM Gel Balm Cleanser to UK beauty & lifestyle industry.

10/16

Bimba y Lola regent st pop-up

Private launch event for key UK media, VIP’s and digital influencers to promote the new Regent Street POP-UP store and to showcase the new collections.

10/16

London Landmark Charm Digital Influencer Event

TRACE conceived and delivered a highly creative digital campaign to target and drive sales for the new London Landmark charms, supported by a digital influencer event in the brands Regent Street store.

8/17

Folli Follie Concept Store at Selfridges

TRACE delivered a digital campaign to mark the launch of Folli Follie's new concept store in Selfridges, London utilising the Folli Follie branded London taxi's for maximum brand engagement.

3/17

Furla 90th Anniversary Dinner

TRACE produced and executed a high profile VIP dinner at The Serpentine Gallery to celebrate the 90th anniversary of FURLA.

10/16

Links of London Tower of London Dinner

TRACE delivered a bespoke, dedicated press dinner in The Tower of London to showcase the new season collections from Links of London.

3/15

Juicy Couture Opening at Bicester Village

DJ’s Zara Martin and Whinnie Williams from Ooh La La, hosted and entertained shoppers at the opening of the Juicy Couture store at Bicester Village.

6/12

TRACE Publicity host Steven Madden launch

TRACE instigated the UK launch event for Steve Madden, the American footwear and accessories brand, marking the launch into the UK & Irish territories.

11/12

Fyodor Golan at The V&A's Fashion in Motion

The designers showcase a retrospective of their work to date on the specially built catwalk in the V&A’s Raphael Gallery.

10/10

Jean Pierre Braganza & TFL Cycle Scheme Collaboration

TRACE negotiated and secured a partnership between TFL, Barclays and LFW designer Jean-Pierre Braganza to launch the bespoke branded bikes around London. A private media dinner was hosted at Claridges with the Mayor of Transport to launch the collaboration with LFW designer Jean-Pierre Braganza.