HUDA Beauty #FauxFilter Launch
A high impact, experiential event to celebrate Huda and Mona Kattan’s highly anticipated return to the UK and HUDA Beauty’s Smashing Beauty Standards campaign.
Read MoreA high impact, experiential event to celebrate Huda and Mona Kattan’s highly anticipated return to the UK and HUDA Beauty’s Smashing Beauty Standards campaign.
Read MoreA dedicated creative mailer to key editors and digital influencers for the launch of the new Aveda Botanicals Repair collection.
Read MoreA high impact, creative consumer marketing concept for the Klarna Heartbeats4Sneakers campaign.
Read MoreA unique and engaging #STAYATHOME colouring book for Ole Henriksen, aimed at media and influencers and their families.
Read MoreKlarna's first ever Virtual Smoooth Sessions, hosted via Zoom, for key clients, retailers and press.
Read MoreActivation during 2019 Art Basel Miami showcasing upcoming SS20 collections.
Read MoreLess than three months after the Klarna Pop-Up took London’s Covent Garden by storm, the doors open to the new ‘House of Klarna’ in Manchester.
Read MoreOle Henriksen exclusive-use luxury estate take-over to celebrate and educate three-step their ‘Oh My Glow’ routine for Glow Camp 2.0.
Read MoreSet in the heart of Seven Dials, London, TRACE worked with the Wild at Heart team to execute a one of a kind opportunity for dog-lovers to experience philanthropy at it's finest.
Read MoreTRACE executed a high-level press activation to launch EVE LOM’s new Radiance Face Mist with the help of the EVE LOM cabin crew.
Read MoreTRACE executed a global influencer campaign to push hush's SS18 styles throughout the season.
Read MoreTRACE executed a street marketing campaign to create the illusion of ‘fly postering’ in and around Central London to build brand awareness of Bimba Y Lola’s newest (9th) London store and collaboration with UK artist Hattie Stewart.
Sixteen Editors from key UK and Irish titles enjoyed breakfast bellinis and fresh juices whilst viewing Links of London’s latest bridal collections.
Read MoreIconic designer, Paul Costelloe showcases his AW18 collection on-schedule during London Fashion Week to UK & International media
Read MoreMoose Knuckles and Mary Katrantzou team up for an unexpected collaboration and reveal at Katrantzou’s AW18 runway presentation
Read MoreDevising and delivering this high impact, interactive campaign with a strong offline presence, TRACE brought Lipstick Queen's Dating Game to life for Editors this Valentines Day.
Read MoreTRACE PUBLICITY co-ordinated the 2018 exclusive editor breakfast presentation to showcase the new Ritual of Namaste skincare collection.
Read MoreTRACE created and managed a bespoke digital influencer campaign to support the launch of Lidl's first ever celebrity fashion collaboration.
Read MoreTRACE hosted a private dinner at Claridges on behalf of jewellery brand Links of London to thank Fashion & Jewellery Directors for their support throughout 2017.
Read MoreTRACE managed the UK press launch of Lidl's first Celebrity fashion collaboration with Supermodel Heidi Klum. Launched into over 670 Lidl stores across the UK, TRACE oversaw the collection launch in the UK and subsequent press and media relations to fully cement the retailer into the fashion realm.
Read MoreTRACE successfully launched Canadian outerwear brand Moose Knuckles Canada into the UK & Irish markets. Hosting an exclusive event in a Central London location, the new season collection was introduced to key media and industry influencers through an aspirational activation.
Read MoreTRACE launched the American denim and ready-to-wear brand GUESS SS18 Collection in the UK with a digital influencer and press event, celebrating the new face of the brand Jennifer Lopez.
Read MoreTRACE created the high visibility charity partnership between fashion label hush and REFUGE to support the charities commitment to ending domestic violence.
Read MoreTRACE executed a highly successful media launch for the brands latest NPD's, hosted in a central London location with over 150 guest attendance.
Read MoreOverseeing the 18 piece swimwear collaboration between Miss Pap and Olivia Buckland, TRACE initiated a launch event for key VIP's and influencers on the rooftop of a London hotel.
Read MoreTRACE teamed up with top lifestyle and beauty influencer Estee LaLonde and Wild At Heart Foundation to collaborate on a bespoke sweater designed by Blackscore.
Read MoreTRACE Publicity produced and executed a high profile press, VIP and digital influencer store launch to support the Ritual's new flagship store in Covent Garden.
Read MoreTRACE conceived and delivered a high visibility print and social campaign #GLOWONTHEGO to launch the latest EVE LOM Gel Balm Cleanser to UK beauty & lifestyle industry.
Read MorePrivate launch event for key UK media, VIP’s and digital influencers to promote the new Regent Street POP-UP store and to showcase the new collections.
Read MoreTRACE conceived and delivered a highly creative digital campaign to target and drive sales for the new London Landmark charms, supported by a digital influencer event in the brands Regent Street store.
Read MoreTRACE delivered a digital campaign to mark the launch of Folli Follie's new concept store in Selfridges, London utilising the Folli Follie branded London taxi's for maximum brand engagement.
Read MoreTRACE produced and executed a high profile VIP dinner at The Serpentine Gallery to celebrate the 90th anniversary of FURLA.
Read MoreTRACE delivered a bespoke, dedicated press dinner in The Tower of London to showcase the new season collections from Links of London.
Read MoreDJ’s Zara Martin and Whinnie Williams from Ooh La La, hosted and entertained shoppers at the opening of the Juicy Couture store at Bicester Village.
Read MoreTRACE instigated the UK launch event for Steve Madden, the American footwear and accessories brand, marking the launch into the UK & Irish territories.
Read MoreThe designers showcase a retrospective of their work to date on the specially built catwalk in the V&A’s Raphael Gallery.
Read MoreTRACE negotiated and secured a partnership between TFL, Barclays and LFW designer Jean-Pierre Braganza to launch the bespoke branded bikes around London. A private media dinner was hosted at Claridges with the Mayor of Transport to launch the collaboration with LFW designer Jean-Pierre Braganza.
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