To amplify the Desigual activation during 2019 Art Basel Miami and upcoming SS20 collections, TRACE created a strategic and high impact SS20 UK media plan and supporting PR strategy to support the campaign and overall activation.
 
Each media partner was invited to attend the #MiamiLovesDifferent press trip on 4th of December 2019. Providing optimum brand engagement and to nurture key relationships for the brand. During the trip, TRACE worked with Desigual to ensure each media partner enjoyed all of the Desigual branded events and oversaw interviews with collarborative Artists such as Carlota Guerrero, Miranda Makaroff and Photographer Sofia Malamute for increased storytelling and editorial opportunities.