Pieces of coverage



TRACE created and managed a bespoke digital influencer campaign to support the launch of Lidl’s first ever celebrity fashion collaboration. Utilising mid to high tier national and regional key opinion leaders, the brand extended its awareness, engagement and conversion into stores with social users across the UK and Ireland. TRACE also planned an exclusive trip to NYFW with influencers Xenia Tchoumi and Lydia Elise Millen in order to attend the global esmara by Heidi Klum launch event along with with noteable global press and influencers worldwide.

Social media snapshot

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