Total Reach


Publishing Houses



TRACE executed a high-level press activation to launch EVE LOM’s new Radiance Face Mist with the help of the EVE LOM Cabin Crew. The new launch was delivered to press tab their desks, via an in-flight trolley service which included a delicious, healthy lunch from Social Pantry as well as in-flight essentials such as silk eye masks, cashmere socks and EVE LOM branded pouches containing the Radiance Face Mist. 

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