TRACE Publicity hosted a dedicated press dinner and event to showcase the new collections from Links of London. Creating an engaging and quintessentially British event to elevate awareness of Links of London, the new collections and providing an iconic location, ensuring the brand is placed in context. Guests were personally greeted at the entrance of the Tower of London by TRACE and iconic Beefeater guards, who gave a historical tour en route to the Crown Jewels.

A champagne reception was hosted amongst the Crown Jewels followed with a unique British dinner within the Tower showcasing the latest collections within the space and merchandised on the table for optimum visibility. As guests departed, the Tower was illuminated with the Links of London logo for added impact.