TRACE publicity proposed and executed a highly successful launch for Q4 2017. Overseeing venue, catering, visual merchandising, production and activations to ensure a 360 approach and high media & digital influencer engagement. A dedicated online media and digital influencer Slow Down yoga session and collection preview on the evening of the 5th october hosted by brand ambassador Julie Montagu with a full press day taking place in the venue on the 6th October with bespoke Dosha tests and hand massages utilising the new launches to ensure optimum awareness and attendance.

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