Social reach


Raised in sales in less than two weeks


1nfluencer partnership for the charity

In October 2017, TRACE teamed up top lifestyle and beauty influencer Estee LaLonde with Wild At Heart Foundation to collaborate on a bespoke sweater designed by Blackscore. Estee, who has a rescue dog herself ‘Reggie’, designed a limited edition sweatshirt featuring Reggie’s face which was screen printed at artist Simeone Farrar’s workshop which she documented on her YouTube channels.

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